Market and policy development for an aging society
New Avenues to fill the gap between health and welfare demands and effective ICT solutions

The motto of the conference is “New Avenues to fill the gap between Health and Welfare demands and effective ICT solutions”. Its main objective is to address the mismatches between Policy and Technology in order to drive investment and to enable the deployment of AAL solutions at scale.

Our purpose is to attain the following goals:
- To provide a detailed identification of the different market barriers that currently impede AAL solutions from being deployed and used by the citizens who really need them.
- To find new ways and procedures to overcome the current market barriers.
- To address the need to drive AAL products and solutions to being commercially available as mainstream products.
- To tackle the need for the design of new policies in order to remove current constraints.
- To analyse the real needs of potential buyers and end-users to avoid mismatches between offer and demand.

The rationale behind this meeting is to address the central role that public policies and investments should play in the creation and development of a global Ageing Market. Therefore, mechanisms to guarantee a stronger liaison between these key players will be discussed in order to satisfy current social health care market demands.

Investment activities will have a central position at the AAL Summit 2012, as an integral part of the plenary sessions. In addition, the parallel sessions will follow the most appropriate format to enhance the achievement of its objectives. For instance, we will include a clinical round table to portray how the use of the ICTs is a good alternative to conventional hospitalization. Participant intervention will demonstrate practical cases that improve the care of the frail elderly and people suffering from multi-morbidity, with lower costs and greater levels of satisfaction. Another example is the business corner, a session in which companies from the medical sector and other related sectors will informally discuss and share their experiences, discussing market barriers, the role of public administrations, their business plans, etc.

The motto of the conference is “New Avenues to fill the gap between Health and Welfare demands and effective ICT solutions”. Its main objective is to address the mismatches between Policy and Technology in order to drive investment and to enable the deployment of AAL solutions at scale.

Our purpose is to attain the following goals:
- To provide a detailed identification of the different market barriers that currently impede AAL solutions from being deployed and used by the citizens who really need them.
- To find new ways and procedures to overcome the current market barriers.
- To address the need to drive AAL products and solutions to being commercially available as mainstream products.
- To tackle the need for the design of new policies in order to remove current constraints.
- To analyse the real needs of potential buyers and end-users to avoid mismatches between offer and demand.

The rationale behind this meeting is to address the central role that public policies and investments should play in the creation and development of a global Ageing Market. Therefore, mechanisms to guarantee a stronger liaison between these key players will be discussed in order to satisfy current social health care market demands.

Investment activities will have a central position at the AAL Summit 2012, as an integral part of the plenary sessions. In addition, the parallel sessions will follow the most appropriate format to enhance the achievement of its objectives. For instance, we will include a clinical round table to portray how the use of the ICTs is a good alternative to conventional hospitalization. Participant intervention will demonstrate practical cases that improve the care of the frail elderly and people suffering from multi-morbidity, with lower costs and greater levels of satisfaction. Another example is the business corner, a session in which companies from the medical sector and other related sectors will informally discuss and share their experiences, discussing market barriers, the role of public administrations, their business plans, etc.

27-29th June 2012. Euskalduna Conference Centre, Bilbao

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